++ Fuel TV Ident. V2
The following ident. was made for Fuel TV. The people at Fuel were pretty much open to anything and were looking for something a little left-field. In response to their brief I designed this fun animated concept of a heart representing the passion that many extreme sports people feel towards there sport. Below is two mood boards which I created to give them a look and feel for the spot. The final spot heart and the robot were both modelled and animated in Maya and then everything composited in After Effects. Enjoy.

All artworks are copyrighted of Fuel TV.Produced: 2008